Development of a centralized data and reporting system to track weekly performance across franchise locations, enabling real-time visibility, standardized metrics, and data-driven decision-making.
Project Case Studies &
Previous Client Successes
View some of the previous work we’ve done that excelled our clients’ business operations
01 PROJECT GOALS
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Establish a standardized performance tracking system across all franchise locations
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Provide real-time visibility into financial and operational metrics
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Enable both HQ and franchisees to make data-driven decisions
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Consolidate data from multiple sources into a single source of truth
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Identify performance gaps, operational inefficiencies, and revenue opportunities
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Support marketing and operational strategies with clear, actionable insights
02 PROJECT DETAILS
Designed and implemented a centralized data infrastructure and reporting system for SPINCO to track weekly franchise performance.
Prior to this system, franchisees were not consistently tracking performance, resulting in limited visibility, slow reporting, and difficulty in identifying issues or opportunities across locations.
The solution combined Google Sheets, BigQuery, and API integrations to create a scalable and automated reporting environment. Data was pulled from platforms including Mariana Tek and Stripe, then transformed into structured, standardized reports.
The system tracks a comprehensive set of metrics, including:
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Revenue breakdowns (memberships, credits, promotions, third-party sales)
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Utilization and capacity metrics
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Attendance and client behavior (new clients, frequency, retention indicators)
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Sales performance across products and offers
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Average revenue per seat and per client
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Membership vs credit usage distribution
Custom logic and calculations were implemented to ensure consistency across all locations, allowing for accurate comparisons and benchmarking.
Franchisees and HQ receive weekly performance reports, providing a clear view of business health. The structure of the reports makes it easy to quickly identify anomalies, track trends, and pinpoint where operational or financial issues are occurring.
The system also enables more strategic decision-making, particularly in:
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Marketing optimization
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Pricing and product mix adjustments
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Capacity and utilization improvements
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Cost control and revenue growth
03 TOOLS USED
04 PROJECT OUTCOME
The implementation of this system transformed how performance is tracked and managed across SPINCO’s franchise network.
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Introduced standardized reporting across all locations, eliminating inconsistencies
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Provided real-time visibility into key business metrics for both HQ and franchisees
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Significantly reduced time spent on manual reporting and data consolidation
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Enabled faster identification of performance issues and revenue opportunities
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Improved decision-making through clear, structured, and actionable data
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Empowered franchisees with better insight into their own performance
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Created a scalable data foundation to support future growth and expansion
Overall, the project established a robust data infrastructure that shifted SPINCO from reactive decision-making to a proactive, data-driven operational model.