Website relaunch and product strategy after acquisition
Project Case Studies &
Previous Client Successes
View some of the previous work we’ve done that excelled our clients’ business operations
01 PROJECT GOALS
To support the relaunch of CADAC Mauritius following a change in ownership by revamping the website, modernizing the product offering, and improving the customer experience — all with the aim of repositioning the brand for long-term growth in the Mauritian market.
02 PROJECT DETAILS
Following the acquisition of CADAC Mauritius, I stepped in to support the strategic relaunch of the business.
My work focused on:
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Leading the full redesign and relaunch of cadac.mu, with an emphasis on mobile responsiveness, cleaner UX, and faster navigation.
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Collaborating with developers and designers on the site’s visual design and user flow.
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Restructuring the entire product catalog, including the addition of new categories like Generators, Scotsman Ice Systems and accessories better tailored for the Mauritian market.
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Ensuring the backend setup was scalable and compatible with future automation (WooCommerce + inventory systems).
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Providing guidance on tone of voice, returns policy, shipping logic, and localized content (e.g., switching from “braai” to “barbecue” for Mauritian context).
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Supporting long-term planning for brand positioning, pricing, and content creation partnerships.
03 TOOLS USED
04 PROJECT OUTCOME
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Successful public relaunch of cadac.mu in July 2025
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Improved site structure, product clarity, and mobile experience
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Introduction of new product lines and simplified navigation
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Re-entry into the Mauritian market with stronger positioning
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Continued strategic support on growth, product planning, and e-commerce optimization